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Blu-ray Maintains Edge Despite ‘Transformers’

October 26, 2007 | Author: play-beyond | Filed under: Blu-Ray

Blu-ray Disc maintains its edge in the format war with rival next-gen contender HD DVD, with Blu-ray titles outselling HD DVD titles by a margin of almost two to one in the first nine months of this year.

According to a study by Home Media Magazine’s market research department, consumers bought 2.6 million Blu-ray Discs this year through Sept. 30, and just 1.4 million HD DVD discs.

Blu-ray Disc titles began outselling HD DVD titles early in the year and have consistently maintained an edge, week after week. Even Paramount Home Entertainment’s release of the DreamWorks theatrical blockbuster Transformers exclusively on the HD DVD format didn’t tip the scale last week. Though there was no hot new Blu-ray Disc release, consumers continued to buy more Blu-ray Discs than HD DVDs for the week ended Oct. 21, albeit by a slim 51% to 49% edge. Paramount says Transformers sold 190,000 units its first week in stores, but Home Media Magazine market research and studio estimates puts the actual number of units that sold through to consumers closer to 115,000.

Source: Home Media Magazine

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